Subaru – Confidence in Motion

Austin Subaru announces Subaru’s new tag line: Confidence in Motion. This global brand statement from Fuji Heavy Industries (FHI) will be incorporated into all markets across the world. The Subaru tag line comprises two ideas:

“Confidence” is a measure of trust and sure-footed reliability. It is the trust that our commitment to engineering excellence inspires Subaru customers.

By putting that confidence “in Motion,” FHI declares Subaru’s resolve to build vehicles that move with the times and anticipate our customer expectations.

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